Editorial
Description
Outrageously entertaining and widely acclaimed, THE BIG ONE marks the return of America's favorite corporate avenger, Academy Award(R) winner Michael Moore (BOWLING FOR COLUMBINE, Best Feature Documentary, 2002; ROGER & ME). Armed only with a camera and a sharp sense of humor, Moore is back in the nation's heartland and searching for an executive -- any executive -- who will respond to one tough question: If Fortune 500 companies are posting record-setting profits, why do they continue laying off thousands of workers? Looking out for the little guy with plenty of laughs along the way, Moore's howlingly funny crusade has resulted in a crowd-pleasing motion picture that's big entertainment fun!
Editorial
Amazon.com
A brazen mixture of stand-up comedy, political commentary, CEO confrontations, and shenanigans with Random House tour escorts, Michael Moore's second foray into dark docucomedy after Roger and Me follows his Midwest book tour to promote Downsize This. One of his Milwaukee tour escorts explains that medium-sized cities in the Midwest tend not to attract tours by the self-important celebrities of the Coasts; instead, they attract "more thoughtful authors like Michael." His kind of thoughtfulness evokes both laughter at, and disgust with, corporate America. To be sure, there is a certain naiveté in Moore's proworker take on corporate and political America--his half-serious plan for a Nike shoe factory in Flint, Michigan, makes as much business sense as coal mining on Maui--but he gives voice to well-reasoned arguments that have most easily gotten lost amid the Clinton-era boom's corporate downsizing and reliance on "temporary" employees. In cities like Des Moines, Minneapolis, St. Louis, and Portland, The Big One juxtaposes both Moore's lighthearted-sounding but deeply biting humor speaking before bookstore patrons and painful-to-watch confrontations with security personnel at companies such as Procter & Gamble and PayDay. (For future targets of Moore's style of journalism, take note of Nike CEO Phil Knight's fairly effective approach as Moore calls him to task on Nike's Indonesian labor.) Moore speaks clandestinely with Borders employees organizing a union; a woman laid off from Ford attends Moore's Rockford, Illinois, bookstore visit the same day. Though slow in spots, frustrating if not depressing in others, it's intensely funny the rest of the time. The Big One is fundamental viewing. --Erik Macki